The Future of Display Advertising: New marketing strategies to boost results

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results.

Are you ready to leverage these new opportunities?

Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns.

View this webinar and learn how to:

Create and scale more personalized display creative – without coding experience
Experiment successfully with dynamic feeds, sequential storytelling and more
Use video to optimize mobile display conversions

Speakers:

Kevin Lee, Co-founder & Executive Chairman, Didit

Kevin is Co-founder and Executive Chairman of Didit, a leading digital marketing and technology firm started in 1996. Known as the “godfather of SEM and SEO” Kevin transformed Didit from an SEO/SEM boutique into a one-stop-shop full-service digital-first marketing firm by making 11 company acquisitions. A digital marketing pioneer, Kevin was a founding SEMPO.org board member, has written four books, engaged in 500-plus speaking engagements and published 700-plus articles.

Jared Lekkas, Product Owner, Bannerflow

Jared has established his career working in the digital advertising space, first on the production side as a video producer and motion graphics artist, and most recently looking after product development at Bannerflow. Jared works with customers globally, supporting them in the adoption of more advanced marketing techniques within adtech, including solutions for increased efficiency and greater performance.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to combine creativity with data-driven advertising – at scale. Bannerflow is a software solution that empowers teams to design, scale, publish, analyse, personalise, and optimise the entire digital advertising workflow. Trusted by leading brands including Lonely Planet, Three, and Shutterstock. Read more at bannerflow.com