The State Of Advertising And Marketing Technology Modernization

In January 2022, AWS Marketplace commissioned Forrester Consulting to evaluate the state of customer experience and advertising and marketing technologies. To explore this topic, Forrester conducted an online survey with 636 respondents with responsibility for advertising and marketing technology strategy and procurement at their organizations. They found that firms plan to prioritize better data and customer experience on their way to unearthing greater customer insights and trust.

Download the study to learn how firms plan to prioritize better data and customer experience on their way to unearthing greater customer insights and trust and how AWS Marketplace can accelerate your software and data procurement strategy.

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AWS Marketplace is a digital software catalog that makes it easy to find, try, buy, deploy, and manage software that runs on AWS. AWS Marketplace has a broad and deep selection of security solutions offered by hundreds of independent software vendors, spanning infrastructure security, logging and monitoring, identity and access control, data protection, and more. These products can be integrated with AWS Services and other existing technologies, enabling you to deploy a comprehensive security architecture across your AWS and on-premises environments. Visit aws.amazon.com/marketplace to learn more.