Moving to a headless or hybrid CMS is a big decision and can have significant implications for your operations and ongoing costs. In this webinar, join Matt Monahan of Arc XP with MarTech's editorial director Kim Davis, and learn the trends driving the adoption of headless and hybrid CMSs and the capabilities these systems provide.

You’ll also get these key takeaways:

  • A real-life business case driving the adoption of headless or hybrid CMSs
  • How headless/hybrid solves challenges you are currently facing with your legacy martech stack
  • Key data points and results of what using headless/hybrid can do

Speakers:
Matt Monahan, Vice President of Product, Arc XP
Kim Davis, Editorial Director, MarTech

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format