The importance of CDPs in supporting a first-party data strategy

With the decrease in in-person experiences, brands have had to shift to online commerce and focus on building and deepening relationships with customers.

The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires brands to understand their customers. This calls for a robust, sustainable and secure first-party data strategy built upon a customer data platform (CDP).

In this e-book, we’ll discuss the challenges facing digital commerce today and the key role that a first-party data strategy plays in overcoming them. Also covered:

  • Customers' expectations for commerce experiences
  • Where customer data and customer experience unite
  • How and why CMOs and CISOs must work together
  • Critical capabilities for a CDP

Download The Guide

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Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed. www.acquia.com

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