Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands.

With regulations and restrictions by governments and technology companies alike for third-party data, brands must find a way to deliver the digital experiences customers expect without relying on third-party cookies. Doing this requires adopting a first-party data strategy.

In this e-book, Acquia helps prepare you for the cookieless future. You'll learn:
  • The shortcomings of third-party cookies 
  • The power of a first-party data strategy
  • What marketers need to do to pursue a first-party data strategy
  • What to look for in a solution that will support this strategy

Download The Guide


Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.

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