Data Democratization: Giving Employees & Customers What They want

Breaking down data silos and bringing all of your customer data together makes it possible to create a master customer record that can be used to optimize customer experiences. But bringing data together is just the start. The next step is to make sure that data is accessible to the teams that need it. Acquia calls this, "data democratization."

In this e-book, you'll learn from brands that have unlocked their data about:

Why you need to democratize your data
What happens when data is not democratized
How different groups in your organization benefit from data democratization
What you need to support data democratization across the organization

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Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed. www.acquia.com