The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — especially those tools leveraging machine learning.

Machine learning can have a profound impact on customer experience across every step of the customer journey. To help marketers harness the power of machine learning, this e-book will provide:

  • An overview of three high-level problems machine learning can address
  • Specific use cases of applying machine learning to marketing 
  • Recommendations for how marketers can take advantage of machine learning, including data management and marketing tools

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Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed. www.acquia.com

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