If this year has taught us anything it’s that predicting customer behavior is not easy, and predicting customer behavior in the face of change is nearly impossible. In 2021, we predict marketers will focus both on growing revenue from within their customer base and meeting unprecedented customer expectations to build loyalty and increase lifetime value.

The goal, of course, is to generate a predictable revenue stream from loyal customers, rather than betting on the considerably less predictable acquisition of new customers; a strategy known as revenue marketing that we predict is poised to drive success for marketers in 2021.

David Raab, Founder of the Customer Data Platform Institute will join Omer Artun, Acquia’s Chief Science Officer and Karen Wood, Sr. Director, Product Marketing as they discuss their predictions for 2021, the shift to revenue marketing, and the exciting role Customer Data Platforms play in data, AI, customer loyalty and retention.

You’ll learn:
  • How to leverage customer data and machine learning to optimize user experience
  • How to harness customer data platforms to boost customer loyalty and maximize ROI
  • Why marketers are shifting their focus from new acquisition to customer loyalty
David M. Raab, Founder & CEO, CDP Institute
Omer Artun, Chief Science Officer, Acquia
Karen Wood, Sr. Director, Product Marketing, Acquia

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed. www.acquia.com