Personalizing your content marketing doesn't have to be complicated. And, when it's done right, it can be the most powerful persuader in your efforts to influence consumer behavior and build relationships. On the other hand, doing personalization badly is worse than doing no personalization at all. Fortunately, you can avoid those bad outcomes by getting into personalization slowly, step by step.
As an open digital experience company, Acquia recently completed two major surveys asking thousands of consumers, customers, and marketers about the driving decisions around personalization.
Watch this on-demand webinar for actionable takeaways to help you make your personalization strategy a reality – and a success. You'll learn:
- A realistic plan of action to get personalization efforts off the ground
- An understanding of how technology is accelerating personalization and multichannel strategies
- Case studies of brands performing personalization today
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed. www.acquia.com
**See the fascinating results from Acquia's new personalization research surveys**
