With greater consumer adoption of advanced and yet affordable smartphones, and higher functionality being shifted to the apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide.

To help you rise to the top in the mobile-first era, AppsFlyer put together this complete guide on getting started with mobile attribution. Download it now!

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



AppsFlyer is the global leader in mobile attribution and marketing analytics. AppsFlyer helps data-driven marketers, agencies and developers improve the success and value of marketing campaigns on mobile and beyond, by using unique insights into the relationships between various customer activities across the mobile and digital ecosystem.