Marketing Operations Tech Stack Essentials

A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track.

A well-built Marketing Operations tech stack makes all that possible.

Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps keeps the entire marketing team focused on its goals, aligned with Sales and Finance, and optimally resourced to execute on its plans. It’s truly the dynamo that sets the #runmarketing pace. To do its job, MOps needs the right mix of tools and processes.

In this eBook, Allocadia discusses the five core responsibilities of marketing operations, and the four systems that help the team execute.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Allocadia gives marketers the confidence to know where to invest their next dollar. It’s award-winning marketing performance management platform enables marketers to plan strategically, invest with purpose, measure the performance of their activities, andultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Learn how to #RunMarketing at Allocadia.com.