It's time for Marketing to have its own system of record

Managing spend in tools built for other departments is frustrating. Planning and reporting is siloed. Teams chase attribution and credit, rather than the big-picture ROI.

This all leads to wasted time, mis-spend, and decreased revenue impact.

Your team needs to know where there’s value and where there’s waste in their programs – and they need to be able to quickly shift funding from the latter to the former.

Download Allocadia's Buyer's Guide to Marketing Performance Management to discover the following insights:
  • Why Marketing needs its own system of record
  • How existing approaches compare to MPM
  • 6 factors to consider in choosing your MPM solution

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Allocadia gives marketers the confidence to know where to invest their next dollar. It’s award-winning marketing performance management platform enables marketers to plan strategically, invest with purpose, measure the performance of their activities, andultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Learn how to #RunMarketing at

How to plan strategically, invest wisely, and optimize revenue impact