PXM for Dummies decrypts how changing commerce trends impact customer behavior, and explains why providing a top-notch customer experience requires crafting compelling product experiences — consistent product information delivered in context wherever, and whomever, your buyers are. Retailers and brands who go beyond delivering simple product information and build an emotional connection with customers will win. Is your business ready?

Download your PXM For Dummies copy to learn how to:
  • Navigate the Experience Economy
  • Craft compelling product experiences
  • Put product information in the proper context
  • Create emotion via digital assets
  • Tackle product content syndication
  • Build a successful PXM practice


Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo’s open source enterprise PIM, and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalog management.