Marketers don’t have the luxury of choosing between creativity and speed—now, they need to deliver on both simultaneously to capture customers’ attention. Airtable surveyed 300 marketers about the systems, tools, and workflows they’re using to meet those demands—and the struggles they’ve had along the way.
Here’s a quick look at what they found:
- Marketing leaders—like many leaders—are data rich, but craving insights: 46% of marketers say they lack timely data to make strategic decisions
- Increasing workload is leading to widespread stress: 86% of marketing leaders say their current workload is creating stress for their team
- Leaders are wasting more than one third of their weeks on repetitive tasks: The average marketing leader spends 13 hours per week on manual, operational tasks
The findings of this report are based on a survey of 300 marketing leaders (senior managers and above) working full time in the United States. All respondents work at companies with headcount between 500 and 25,000+ employees, spanning B2B marketers, B2C marketers, and those with mixed B2B/B2C audiences.