The Impact of Artificial Intelligence in Marketing

Read to understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.

What is AI in marketing?
What impact would AI have on marketing in the future?
AI in marketing, pros, and cons
How you could use the artificial intelligence in your work - 3 use cases.
How brands use AI in marketing - examples of AI-powered marketing campaigns

In the end, your marketing job will look a lot different in 10 years from now. Download this white paper from Adverity by completing the form on this page.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Adverity is an intelligent marketing data analytics platform, specialized in enabling data-driven marketers to demonstrate value faster and easier. With the help of powerful data visualizations and augmented analytics, this vendor-agnostic, end-to-end platform reveals tangible business impact of marketing activities, speeds up decision making, and uncovers real-time opportunities to fuel growth. Founded in 2014, Adverity powers the marketing intelligence of over 220 world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, and Forbes. This fast-growing company is headquartered in Vienna, and has offices in Frankfurt, London and New York.