The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm.

Today, brands need to be tuned in to the wider trends and conversations that are taking place online. They need intelligence on what the competition is saying, what values each brand represents, and leverage this to connect with the needs of young consumers.
Read this report to learn how brands can capture the hearts and minds of Generation Z. You will uncover:

  • Survey results - with key stats and facts on what makes Gen Z tick when it comes to search, ads, and their preferred brands.
  • Exclusive data – on how advertisers are responding to Gen Z audiences with more visual advertising.
  • Case study – on how advertisers are targeting Gen Z with ads that signal new trends in search.



Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and agencies dominate their competitive landscapes.

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