You are losing clicks that are twice as likely to convert. 98% of your competition is brand bidding.

Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale.

Discover how to win back brand equity. Read the Brand Bidding Impact Report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report:
  • Does brand bidding impact your conversions?
  • How to reduce the impact of brand bidding by 50%.
  • How AI technology can help protect your brand in search.


logoAdthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.

Brand bidding reaches critical mass in search, but could AI have the answers?