This report benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising.
The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million search terms, as observed by Adthena between January 2017 and May 2018 in the US, UK, and Australia.
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and agencies dominate their competitive landscapes.
