Great customer experiences happen in real time — not days or weeks after a customer engages.

Real-time profiles, complete with individual customer attributes and behaviors, let businesses create robust audience segments that drive customer engagement.

These concepts apply to many industries. Using healthcare as a use case, Adobe's eBook Every Moment Counts takes a look at the ways that businesses can alter their technology and processes to anticipate the needs of their consumers and address them in real time — the very moment it’s needed.