"Now we are 25. Digital advertising grows up." from Adobe chronicles the last 25 years of digital advertising and marketing. From the very-first banner ad to GDPR, the progress of our industry is chronicled.

Whether you're an industry veteran or a fresh-out-of-school newb, it's a fascinating read of how this industry has grown up, the technologies we've used and left behind, the triumphs and the challenges. Interspersed with this history are forward-looking opportunities identified by Adobe. 

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Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.