Attention metrics have moved beyond experimentation. Measurement has scaled, activation has matured, and attention is now built into how media is planned, bought, and optimized.
Still, many teams rely on viewability, completion rates, and CPMs to gauge performance. These metrics measure delivery, not quality, often masking what truly drives results.
The 2026 Outcomes Guide examines 60 paid campaigns across 16 industries to show what's working, where performance breaks down, and how attention influences full-funnel outcomes.
See how brands use attention metrics to:
Adelaide is the leader in attention-based media quality measurement and activation. Our AU metric gives the world's largest brands and agencies a precise, omnichannel signal for planning, buying, and optimizing media—proven to predict full-funnel outcomes more accurately than viewability, VCR, and other existing metrics.
© 2026 Digital Marketing Depot is a Trademark of Semrush Inc.
