Marketing budgets are under pressure, but teams still evaluate media on delivery rather than quality. The disconnect is costly: spend flows toward low-cost inventory that clears the bar on paper but fails to drive results.
Brands closing that gap use quality signals that predict attention and outcomes to guide smarter media decisions and get more impact from the same budget.
The Efficiency Advantage from Adelaide shows how advertisers across finance, CPG, retail, and more use attention metrics to improve efficiency—with results like a 70% reduction in CPA and a 133% lift in ROAS.
See how top brands use attention metrics to:
Adelaide is the leader in attention-based media quality measurement and activation. Our AU metric gives the world's largest brands and agencies a precise, omnichannel signal for planning, buying, and optimizing media—proven to predict full-funnel outcomes more accurately than viewability, VCR, and other existing metrics.
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