The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer

Learn how to power exceptional customer experiences

While the market is ripe with over thousands of martech and adtech options, marketers must ensure they have the right unified data foundation in place to power their marketing ecosystem.

A new eBook from Acxiom, “The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer,” helps you navigate this process.

Get an overview of the marketing technology landscape for data management
Learn the core requirements of an enterprise-grade customer data environment
Discover the benefits of establishing an agile and unified foundation that connects adtech/martech systems at the data layer

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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A Buyer’s Guide for Today’s Omnichannel Marketer

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit Acxiom.com.