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Learn how to power exceptional customer experiences 

While the market is ripe with over thousands of martech and adtech options, marketers must ensure they have the right unified data foundation in place to power their marketing ecosystem.

A new eBook from Acxiom, “The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer,” helps you navigate this process.

  • Get an overview of the marketing technology landscape for data management
  • Learn the core requirements of an enterprise-grade customer data environment
  • Discover the benefits of establishing an agile and unified foundation that connects adtech/martech systems at the data layer

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


A Buyer’s Guide for Today’s Omnichannel Marketer

logoAcxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love.