Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Acoustic is an independent marketing cloud offering the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions.

SMS gives you the chance to communicate through a device nearly every consumer owns. And using it in your marketing doesn’t just get you better performance and outcomes — it also helps you deliver better customer experiences that serve up what people are looking for at the right time.

SMS is one of the most engaged and highest ROI channels available to marketers, with a high volume of messages opened and the majority of them opened quickly. This impact of brevity and immediacy make it an ideal channel for promotion and getting attention, but many marketing organizations still don’t know how to use this channel effectively.

In this guide, Acousic shares:

  • An overview of SMS to help you understand its full power
  • Use cases that show how to use it in your overall communications and marketing strategy
  • Industry uses: see how four industries — Retail, Travel and Hospitality, Finance, and Education — are using SMS so you can figure out if it’s right for you
  • 20 best practices that will help you maximize your ROI
  • Getting started with SMS: sample approaches from basic to sophisticated