Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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Acoustic is an independent marketing cloud offering the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions.
SMS gives you the chance to communicate through a device nearly every consumer owns. And using it in your marketing doesn’t just get you better performance and outcomes — it also helps you deliver better customer experiences that serve up what people are looking for at the right time.
SMS is one of the most engaged and highest ROI channels available to marketers, with a high volume of messages opened and the majority of them opened quickly. This impact of brevity and immediacy make it an ideal channel for promotion and getting attention, but many marketing organizations still don’t know how to use this channel effectively.
In this guide, Acousic shares: