Marketing Trends: Nine factors reshaping marketing

Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.

This white paper from Acoustic will get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn:

How the new director of marketing data position and GDPR compliance can build customer trust.
What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning.
How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Acoustic is an independent marketing cloud offering the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions.