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White Paper: Search and Digital Advertising in Russia
coverWith 100 million internet users, savvy digital marketers recognize that Russia presents a tremendous opportunity.

This white paper is intended to serve as an introduction to one of the world’s most intriguing, unknown and promising markets.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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In 1997, the same year that Google was introduced to the Western world, Yandex.ru rolled out in Russia. Today, Yandex.ru is the most visited site on the RuNet (Russian Internet), and Yandex operates the most widely used search engine in Russia.