Optimization for Remarkable ROI 4 Business Cases

Optimization: the cycle of learning what your customers want.

Despite the ever-changing landscape of digital marketing, fundamentals remain the same — if you’re not analyzing visitor behavior (from first click, Facebook like, or mobile app download) you can’t improve the customer experience.

This white paper illustrates through 4 case studies the path to real-time relevance and remarkable ROI.

Case studies include:

  • Hotels4u.com
  • Motorcycle Superstore
  • Allsaints Spitalfields
  • eMarketer


Sponsored by Webtrends

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webtrends_150x80logo.pngWebtrends is the global leader in mobile and social analytics. It helps marketers create, measure and improve campaigns for more than 7,000 leading brands. Their leadership extends beyond the web analytics industry to the measurement, optimization and integration of all digital content and customer intelligence, including websites, social media, mobile, and paid-search advertising. For more information, visit www.webtrends.com.
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