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Align Marketing and Sales Using Marketing Automation

Determining a marketing budget can be frustrating. How do you know if you're investing enough or if you're applying your marketing dollars efficiently?

In this issue of Agency Perspectives, you'll learn:

  • Two easy equations for calculating your budget.
  • Why it's important to factor in more than just expenditures.
  • How much you should be spending to ensure steady growth..

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoSharpSpring is a cloud-based marketing automation provider offering a next-generation marketing automation solution rivaling the industries top platforms in terms of features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering native or 3rd party CRM integration, fully integrated call tracking, universal CMS compatibility, in addition to integration with hundreds of applications.