The Next Frontier in Ad Quality: Target Accuracy
While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign by wasting impressions and spend, just like if your ads aren’t seen or are served to bots.
In this white paper from Quantcast, you’ll learn more about:
- The importance of audience targeting accuracy
- The vast differences in performance among leading data vendors
- How ad quality can impact campaigns
While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign by wasting impressions and spend, just like if your ads aren’t seen or are served to bots.
In this white paper from Quantcast, you’ll learn more about:
- The importance of audience targeting accuracy
- The vast differences in performance among leading data vendors
- How ad quality can impact campaigns
Sponsored by Quantcast
Quantcast measures and organizes the world’s
audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them.
Ranked Fast Company‘s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world’s largest brands and more than half of the top advertising supported publishers.
Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences.
Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.
Come Get Quantified™ at www.quantcast.com.