Seven Questions Every Advertiser Should Ask About Ad Performance
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. While putting together this white paper, Quantcast asked their clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
Every advertiser’s goal is to get a better return on investment. Armed with the answers to these seven questions, you’ll be able to gather key insights about your customers’ path to conversion and maximize campaign ROI.