Best Practices for Online Registration

Most companies today have a wealth of customer information potentially available to them.

Thanks to web tracking tools, data augmentation, and other technologies, marketers can know who purchased what and when, how much they spent, which pages of your website they visited and so much more. And, with various modeling techniques, it’s possible to predict when and what people will purchase next, how much they will spend, what their interests are, and how to entice them to further engage with your brand.

But, why should you worry about getting visitors to register on your web site?

The answer is simple: Because you can make more money by registering users. This paper explains why this is so, and presents the key best practices that non e-commerce sites are using to register people to grow customer engagement and return on marketing investment.