The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. When marketers successfully combine and utilize this wealth of data about how and where their best consumers shop and conduct other activities, it becomes possible to attract new customers and retain existing customers in a highly targeted manner at scale.
In this white paper, we show marketers how to leverage both types of data into one, powerful combination that drives real results with customers.
Learn how to make your marketing campaign execution more effective and efficient
Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.
Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help our customers connect more deeply with their customers. We operate the world’s largest audience data marketplace with more than $3T in consumer transaction data, 5B global IDs and 1.5K+ data partners. And we integrate that data with more than 400 media and adtech partners. For more information and free data consultation, contact The Data Hotline at www.oracle.com/thedatahotline.