What is audience planning? It’s putting your customer first Placement doesn’t drive people, but connecting with them does. Set your objective and then let data do what it does so well: define and identify your best potential target at scale.
In this Audience Planning Toolkit from Oracle, you will get the tips and inspiration you need to create a winning audience plan. It’s not just about reach but Relevant Reach to cut waste and drive results.
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Download this white paper to learn about the vital role marketing operations managers play in today’s organizations and the mission-critical technology they use for successful marketing campaign execution.