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Webinars can be a marketers best tool to engage audiences and communicate information to customers, prospects, or other relevant markets. Marketers use webinars to drive leads, generate pipeline, and nurture prospects through the every stage of the buying cycle.

But what goes into real webinar success? For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics.

This white paper from ON24 highlights:

  • Best time for a webinar
  • When to send promotional emails
  • Average webinar conversion rates
  • Average viewing time for live and on-demand webinars
  • And more!

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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logoON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any computer or mobile device, ON24's award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate opportunities in their sales pipelines. www.on24.com