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This guide from Omnitail explains how valuable query segmentation can be, and why it should become a component of your product listing ad (PLA) channel strategy.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Omnitail, LLC is an online marketing agency dedicated to providing retail businesses with the highest quality of search engine marketing (SEM), online advertising, data feed optimization (DFO) and multi-channel analytics services available in the marketplace by measuring and optimizing all marketing efforts around powerful KPIs which are indicative of true business impact. By offering adaptive marketing solutions focused on driving incremental profit, we have been able to deliver value where other agencies struggle; by accelerating the growth of customer acquisition through web channels while also providing the measurement, reporting and accountability which C-suite executives and business leaders desire. www.omnitail.net