B2B Marketing Automation Tools 2013: The Marketer’s Guide

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Consulting Editors:
Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist
Thor Johnson, CEO, Team Thor Marketing

Research/Writers: Karen Burka, Nathania Johnson

Editor: Claire Schoen, Digital Marketing Depot

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This 61-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.

Find out more about marketing automation, plus the latest trends, opportunities and challenges in this market:

  • What trends are driving the adoption of marketing automation tools?
  • Who are the leading players in marketing automation?What capabilities do marketing automation tools provide?
  • Does my company need a marketing automation tool?
  • How are marketing automation platforms priced?

Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a marketing automation vendor
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in marketing automation

What you’ll get:

  • Current trends in marketing automation
  • Analysis of the capabilities of marketing automation tools
  • Profiles of leading marketing automation software vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

Marketing Automation Software Market Overview

Marketing Automation Market Trends

Marketing Automation Platform Capabilities

Choosing a Marketing Automation Platform


Vendor Profiles

  • Act-On Software
  • Eloqua
  • eTrigue
  • HubSpot
  • LoopFuse
  • Marketo
  • Neolane
  • Optify
  • Pardot
  • SalesFUSION
  • Sales Engine International (formerly Manticore Technology)
  • Silverpop
  • Teradata
  • Aprimo


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