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MarTech Intelligence Report
Enterprise Digital Personalization Tools : A Marketer's Guide

New report – First Edition

In this report you will learn:

  • What are the capabilities of digital personalization tools
  • How to evaluate  digital personalization software
  • Who are some of the key providers of digital personalization software
  • Why  digital personalization software is ‘must-have’ for many digital marketers

Editorial Advisor:
David Raab, Principal, Raab Associates, Inc.

Research/Writers:
Karen Burka, Senior Research Consultant
Jennifer Gregory, Technology Content Marketing Writer

Editor:
Claire Schoen, Director, Marketing Services Content, Third Door Media


Third Door Media conducted numerous in-depth interviews with leading vendors and industry experts in May and June 2017. These, in addition to third-party research, form the basis for this report

Who should read this report:

  • Digital marketers and agencies doing their due diligence in selecting digital personalization tools for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for digital personalization tools

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Also included in the report are profiles of 18 digital personlization tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Vendors profiled in this report:

Vendors profiled in this report:  
  • AB Tasty
  • Adobe Target
  • Alterian
  • Certona
  • Dynamic Yield
  • Emarsys
  • Evergage
  • Bound
  • Google Optimize 360
  • Lytics
  • Marketo Engagement Platform
  • Monetate
  • Omniconvert
  • Optimizely
  • Oracle Maxymiser
  • Personyze
  • Rich Relevance
  • Sailthru
  • Salesforce Marketing Cloud

This research report is sponsored by Marketo, Salesforce, and Bound.