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B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide

B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide

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Marketing Land's publication of the "B2B Predictive Marketing Analytics Platforms: A Marketer's Guide" examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics platforms, plus the latest trends, opportunities and challenges

In this report you will learn: 

  • Who the leading players are in predictive marketing analytics platforms
  • What you should look for in a predictive marketing analytics solution 
  • What trends are driving the adoption of predictive marketing analytics platforms
  • About the capabilities predictive marketing analytics platforms provide

Also included in the report are profiles of 9 leading predictive marketing analytics vendors plus 4 enterprise marketing cloud solutions with predictive marketing analytics capabilities..

Vendors profiled in this report:  
  • 6sense
  • EverString
  • GrowthIntel
  • Infer
  • Lattice Engines
  • Leadspace
  • Mintigo
  • Radius
  • SalesPredict

Cloud Solutions:

  • Adobe Marketing Cloud
  • IBM Marketing Cloud
  • Oracle Marketing Cloud
  • Salesforce

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a predictive marketing software platform, particularly those that provide lead discovery, scoring and enrichment.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for predictive marketing software



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This research report is sponsored by Conductor and Linkdex

Editorial Advisor:
David Raab, Principal, Raab Associates

Research/Writer:
Karen Burka,  Senior Research Consultant, Third Door Media

Editor: Claire Schoen, Director of Marketing Services Content, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in February and March 2016.