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Enterprise Paid Media Campaign Management Platforms: A Marketer's Guide

Sixth Edition, 2016

Enterprise Call Analytics Platforms 2015: A Marketer’s Guide

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Marketing Land's latest publication of the "Enterprise Paid Media Campaign Management Platforms: A Marketer's Guide" examines the market for paid media campaign management platforms and the considerations involved in implemention. The 50-page report reviews the growing market for paid media campaign management platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in paid media campaign management platforms
  • What you should look for in a paid media campaign management solution 
  • What trends are driving the adoption of paid media campaign management platforms
  • About the capabilities paid media campaign management platforms provide

Also included in the report are profiles of 9 leading paid media campaign management platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:  
  • Aquisio
  • Adobe Media Optimizer
  • Campanja, a [24]7 Company
  • DoubleClick Search
  • IgnitionOne
  • Kenshoo
  • Marin Software
  • QuanticMind
  • SearchForce

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a paid media campaign management platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for paid media campaign management software



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This research report is sponsored by Conductor and Linkdex

This research report is sponsored by Adobe and Salesforce - Pardot.

Editorial Advisors:
David Rodnitzky, CEO, 3Q Digital
Ginny Marvin,  Paid Media Reporter, Third Door Media

Research/Writer:
Karen Burka,  
Senior Research Consultant, Third Door Media

Editor: Claire Schoen, VP, Marketing Services, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place during December 2015.

This research report is sponsored by Acquisio.