B2B Marketing Automation Platforms: A Marketer's Guide

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MarTech Today's latest publication of the "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implemention. The 44-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in B2B marketing automation platforms
  • What you should look for in a marketing automation solution 
  • What trends are driving the adoption of marketing automation platforms
  • About the capabilities B2B marketing automation platforms provide

Also included in the report are profiles of 14 leading B2B marketing automation platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a B2B marketing automation platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for B2B marketing automation software


This research report is sponsored by Conductor and Linkdex

This research report is sponsored by Salesforce/Pardot, Marketo and Salesfusion

Editorial Advisor:
Scott Brinker, Chief Technology Officer, ion interactive; Conference Chair, MarTech; and Editor,
Brian Kelly, ´╗┐Principal, Candlewood Creative
Karen Burka, Senior Research Consultant, Third Door Media
Claire Schoen, Director, Marketing Services Content, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in December 2016 and January 2017.

Vendors profiled in this report:  
  • Act-On Software
  • Adobe Campaign
  • AutopilotHQ
  • eTrigue
  • HubSpot
  • IBM Marketing Cloud
  • Infusionsoft
  • Kahuna
  • Mapp Digital
  • Marketo
  • Oracle Eloqua
  • Salesforce Pardot
  • Salesfusion
  • SharpSpring

B2B Marketing Automation Platforms: A Marketer's Guide

Fifth Edition