B2B Marketing Automation Platforms: A Marketer's Guide

Fourth Edition, 2016

Enterprise Call Analytics Platforms 2015: A Marketer’s Guide

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Marketing Land's latest publication of the "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implemention. The 49-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in B2B marketing automation platforms
  • What you should look for in a marketing automation solution 
  • What trends are driving the adoption of marketing automation platforms
  • About the capabilities B2B marketing automation platforms provide

Also included in the report are profiles of 13 leading B2B marketing automation platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:  
  • Act-On Software
  • Adobe Campaign
  • Autopilot
  • eTrigue
  • HubSpot
  • IBM Marketing Cloud (formerly Silverpop)
  • Infusionsoft
  • Kahuna
  • Marketo
  • Oracle Eloqua
  • Salesforce Pardot
  • Salesfusion
  • Teradata Integrated Marketing Cloud

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a B2B marketing automation platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for B2B marketing automation software


This research report is sponsored by Conductor and Linkdex

This research report is sponsored by Salesforce Pardot and Marketo

Editorial Advisors:
Scott Brinker, Chief Technology Officer, ion interactive; Conference Chair, MarTech; and author, Chief Marketing Technologist
Barry Levine,  Martech Correspondent, Marketing Land

Brian Kelly, Principal, Candlewood Creative
Karen Burka,  
Senior Research Consultant, Third Door Media

Editor: Claire Schoen, VP, Marketing Services, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place during December 2015.