B2B Marketing Automation Platforms: A Marketer's Guide
Fourth Edition, 2016
Enterprise Call Analytics Platforms 2015: A Marketer’s Guide
Marketing Land's latest publication of the "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implemention. The 49-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
Also included in the report are profiles of 13 leading B2B marketing automation platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
|Vendors profiled in this report:|
Who should read this report:
This research report is sponsored by Conductor and Linkdex
This research report is sponsored by Adobe, Salesforce Pardot, Marketo, and Act-On Software.
Scott Brinker, Chief Technology Officer, ion interactive; Conference Chair, MarTech; and author, Chief Marketing Technologist
Barry Levine, Martech Correspondent, Marketing Land
Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant, Third Door Media
Editor: Claire Schoen, VP, Marketing Services, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place during December 2015.