Enterprise Web Analytics Platforms 2015: A Marketer's Guide
All new!
Marketing Land's latest publication of the "Enterprise Web Analytics Platforms 2015: A Marketer's Guide" examines the market for web analytics platforms and the considerations involved in implemention. The 37-page report reviews the growing market for web analytics platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
Also included in the report are profiles of 7 leading enterprise web analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Editorial Advisors:
Michael Rappa, Ph.D, Goodnight Director and Distinguished University Professor, Institute for Advanced Analytics, NCSU; Digital Analytics Association Board
Annie Cushing, Author “Annielytics” blog
Research/Writers:
Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant
Editor:
Claire Schoen, VP, Marketing Services, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2015.
Vendors profiled in this report: |
Who should read this report: