Enterprise Web Analytics Platforms 2015: A Marketer's Guide

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Marketing Land's latest publication of the "Enterprise Web Analytics Platforms 2015: A Marketer's Guide" examines the market for web analytics platforms and the considerations involved in implemention. The 37-page report reviews the growing market for web analytics platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • Who the leading players are in enterprise web analytics
  • What you should look for in a web analytics solution 
  • What trends are driving the adoption of enterprise web analytics platforms
  • About the capabilities enterprise web analytics platforms provide

Also included in the report are profiles of 7 leading enterprise web analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Editorial Advisors:
Michael Rappa, Ph.D, Goodnight Director and Distinguished University Professor, Institute for Advanced Analytics, NCSU; Digital Analytics Association Board
Annie Cushing, Author “Annielytics” blog

Research/Writers:
Brian Kelly, Principal, Candlewood Creative
Karen Burka, Senior Research Consultant

Editor:
Claire Schoen, VP, Marketing Services, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2015.

Vendors profiled in this report:
  • Adobe Analytics
  • AT Internet
  • comScore Digital Analytix® Enterprise
  • Google Analytics Premium 
  • IBM Digital Analytics 
  • Webtrekk 
  • Webtrends


Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a web analytics platform for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for web analytics software