Enterprise Social Media Management Software: A Marketer’s Guide

Sixth Edition


All new Sixth Edition!

MarTech Today's latest publication of the "Enterprise Social Media Management Software: A Marketer’s Guide" examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management.

In this report you will learn: 

  • Who the key players are in the ESMMS market 
  • What you should look for in a social media management software solution 
  • How recent social media and marketing trends are impacting this market 
  • About the capabilities of social media management platforms

Also included in the report are profiles of 18 leading ESMMS vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:  
  • Adobe Social
  • Agorapulse
  • Falcon.io
  • Hearsay
  • Hootsuite
  • Lithium
  • Manalto
  • MomentFeed
  • NUVI
  • Oracle Social Cloud
  • Salesforce Social Studio
  • Sendible
  • Spredfast
  • Sprinklr
  • Sprout Social
  • Sysomos
  • SOCi
  • Tracx

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a software platform to manage social media marketing for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for social media management software


This research report is sponsored by Hootsuite, Spredfast and Tracx

This research report is sponsored by Salesforce.

Editorial Advisor:
Christopher Penn, VP Marketing Technology, SHIFT Communications
Writers:
Brian Kelly, Principal, Candlewood Creative 
Emily Fraser Voigt, Freelance Business Writer
Editor:
Claire Schoen, Content, Marketing Services, Third Door Media
 
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in January, March and April 2017.