Enterprise Social Media Management Software 2015: A Marketer's Guide

All new Fourth Edition!

Our latest publication of the "Enterprise Social Media Management Software 2015: A Marketer’s Guide" examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 64-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management.

In this report you will learn: 

  • Who the key players are in the ESMMS market 
  • What you should look for in a social media management software solution 
  • How recent social media and marketing trends are impacting this market 
  • About the capabilities of social media management platforms

Also included in the report are profiles of 17 leading ESMMS vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Editorial Advisors:
Michelle Stinson Ross, Consultant and Head of Social Outreach, AuthorityLabs
Martin Beck, Social Media Reporter, Third Door Media

Brian Kelly, Principal, Candlewood Creative
Laura Whiteman, Producer, Marketing Services, Third Door Media
Karen Burka, Senior Research Consultant

Claire Schoen, VP, Marketing Services, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in April and May 2015.

Vendors profiled in this report:
  • Adobe Social
  • Attensity
  • Cision Social Edition (formerly Viralheat)
  • Engage121
  • Expion
  • Hearsay Social
  • Hootsuite
  • Manalto
  • Nuvi
  • Oracle Social Cloud
  • Salesforce Marketing Cloud
  • Shoutlet
  • Spredfast
  • Sprinklr
  • Sprout Social
  • Sysomos
  • Tracx

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a software platform to manage social media marketing for large and enterprise level organizations
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for social media management software

This research report is sponsored by Hootsuite and Tracx