What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform?

In this white paper from Merkle, are five cases where organizations took the CDP plunge, and for several reasons, they say the investment did not meet expectations. They analyzed each situation to understand their goals, what went wrong, and how they would have suggested a different path to prevent those missteps.

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Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com

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