Many sales and marketing professionals have an uncertain grasp of what predictive analytics can do for performance, and what’s required to put the technology to work. Do you need a team of Ph.D. data scientists, a 100-node Hadoop grid, or a 500 teraflop supercomputer? Thankfully, no.
This ebook demystifies predictive analytics technology and outlines how and why interlocking lead discovery, scoring, and enrichment are crucial ingredients in the recipe for sales and marketing success. Read it to understand:
How predictive analytics fills a crucial gap in the marketing stack
What the key technology components of a successful predictive analytics platform are
How your organization can put predictive analytics to work.
Read this white paper from Leadspace to understand:
- How predictive analytics fills a crucial gap in the marketing stack
- What the key technology components of a successful predictive analytics platform are
- How your organization can put predictive analytics to work
Leadspace is the only end-to-end predictive analytics platform that offers integrated discovery, scoring, and enrichment, leading to real actionability and dramatic improvements in B2B sales and marketing effectiveness. Built from the individual up, the Leadspace platform combines extensive social, web, intent, and structured data to enrich, discover and score in real time both companies and individuals who have the greatest intent to buy. www.leadspace.com