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Content has entered a whole new era with higher expectations of usefulness and functionality. Today's B2B and B2C buyers want content that constructively helps them accomplish their goals.

This collection of nine interactive content case studies from ION Interactive highlights brands embracing this new era of functional content. Their stories illustrate how smart, data-driven, curious content can engage audiences in a productive and satisfying dialogue that is useful to both the buyer and the marketer.

Brands profiled in this collection:
  • FedEx
  • Centermark
  • BASF
  • Key Equipment Finance
  • Arcserve
  • UBM Purchasing Power
  • VSP
  • Dell

Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals.

This collection of nine interactive content case from ION Interactive studies highlights brands embracing this new era of functional content. Their stories illustrate how smart, data-driven, curious content can engage in a productive and satisfying dialogue that is useful to both the buyer and the marketer.



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LOGOion interactive is a software-as-a-service marketing technology company. We empower digital marketers to generate, profile and qualify leads using interactive content. www.ioninteractive.com