dmdlogo


banner

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer.

By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it's time to reimagine stale best practices, add new layers to your analytics, and breathe new life into your mobile search campaigns.

Download this step-by-step guide from Invoca to learn how to:
  • Capture key caller data
  • Use this data to optimize your campaigns, bidding, and targeting strategy
  • Find new areas of opportunity

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


header

logoInvoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. Invoca’s Voice Marketing Cloud enables marketers to collect real-time intelligence about inbound calls and use it to automate the ideal customer experience. With Invoca’s partner ecosystem, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. For more information, please visit www.invoca.com