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The Bridge Between Data and Personalization

Marketers have an abundance of data, but not enough time to make proper use of it

Marketers have an abundance of data, but not enough time to make proper use of it

Learn how artificial intelligence helps bridge the gap.

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Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over.

While there is an abundance of information available to marketers, there’s often just not enough time to make proper use of it. This white paper from Emarsys discusses the many challenges and opportunities that marketers are presented with when it comes to artificial intelligence.

Covered in this white paper:

  • Bridging the Marketing Gap with Artificial Intelligence
  • Revolutionizing the Marketer’s Role
  • Omnichannel marketing and the customer journey.
  • AI-Driven Product Recommendations
  • AI-Powered Incentive Recommendations

logoSponsored by Emarsys

Emarsys is a leading global provider of cloud marketing software for B2C companies, and the  first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, maximizing engagement and results. www.emarsys.com